We’ve developed an approach to shaping digital strategies for our clients that results in cost-effective solutions that deliver a measurable Return On Investment (ROI).
Work together with our full-service Mankato, MN Marketing Agency. We offer invaluable options for those looking for solutions for their business. We also can provide helpful support for in-house teams with training and development assistance as well as remove some ad-hoc duties.
Mankato, MN Marketing Companies
When it comes to Mankato Marketing companies TypeTrail Media is a leader with deep industry understanding and subject-matter expertise. Have you ever tried running your own digital marketing campaign only to wind up wanting to bang your head on your keyboard? Have you ever invested in online advertising and felt like your dollars were being wooshed up into the giant vacuum of search and display ad networks only for the budget to go bust before you saw any results? Have you ever lied awake at night and wondered, "Why does Google hate me?" only to be left disappointed and confused with no organic search traffic?
Why TypeTrail Media?
At TypeTrail Media we have a unique and systematic approach to marketing. We work independently or with in house teams to take care of all of the aspects of the marketing department for your business. We find customers have the most success when they work with us for a long period of time. We focus on long-term success and building a strong foundation to keep you in a stable position and marketing machine to allow you to reap returns on your investment for years and decades to come.
How Does TypeTrail Media Approach Marketing
We are a full-service, full-funnel marketing agency and we believe that your digital agency should be a one stop shop for all of your marketing needs. How is full funnel marketing different from sales? What about the customer journey, marketing funnels, omni-channel marketing, and re-marketing what does this all mean? We show you exactly how we these different aspects of marketing work together to turn strangers into customers. We believe, à la Seth Godin that this is marketing.
The Customer Journey
On the customer journey a potential buyer becomes aware of and interested in your products or services, they'll often consider and evaluate competing products and services before they decide on making a purchase. The customer's interaction with your brand in these critical moments of the buyer journey effects the customers decision and perception of your brand. We strive to delight people who interact with your brand.
What is a Marketing Funnel?
Let's reverse-engineer a marketing funnel, starting with the bottom line; how much money do you need to make this year? Let's say $50,000. Next, based on your business model what is an achievable profit-per-sale (aka average conversion value) for your business. If your average conversion value is $1 you know you'll need 50,000 sales (conversions) to reach your goal, if your average conversion value is $50,000 you'll only need one conversion, and in-between lies a distributed curve of all the possible pairs of conversions and average conversion values that you can use as a guide to achieving your profit goals for the year. Kevin Kelly explains the order of magnitude concept in his blog post 1,000 true fans.
So let's pretend our average conversion value is $50 and we need 1,000 true fans to reach our goal. So how do we get these 1,000 conversions? Did you answer, "connect with people and persuade them to purchase your products or services?" That's correct! Let's say you didn't turn the first 1,000 people you meet into customers. You still have two options, you can interact with more people, or you can earn more from the people you did convert, and that's why website's that win optimize for traffic, conversions, average conversion value, and conversion rate (visits/conversions).
There are webs of influence all around us; distributed networks of social, political, and economic persuasions. From a behavioral standpoint marketing is as innate to our nature as the air we breathe as we travel from one node to another throughout the day: websites, email, social media, mobile apps, search engines, voice devices, advertising, print publications, video, audio, print, and many more.. Omni-channel or Integrated Marketing is a holistic approach to how customers interact with your brand; managing customer interaction across many touch points to create a seamless and unified experience for your customers – including message, voice, and brand.
Remarketing and Advertising Technology
The customer journey doesn't begin or end at the first conversion. That first website visit or sale can be one of many touch points the customer makes with your brand. Remarketing is a form of advertising technology where customers are shown marketing or advertising repeatedly over time based on their previous interactions with your brand. Remarketing in the simplest sense is marketing to the same audience more than once. Remarketing is one of those tools that will help your products or services to sell like crazy. Remarketing is very effective for targeting audiences based on behaviors that indicate the audience is engaged in your brand and interested in your marketing. Sophisticated remarketing ad technology allows you to segment and market to highly engaged customers in anonymous, but also very specifically targeted ways such as by affinity, demographics, and consumer behavior.
Digital Marketing aims to define a tight, digital strategy that focuses on driving your key commercial goals. Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff, and communicating better with your customers are only a few of benefits of having the support of digital marketing experts on a subscription retainer. In order to avoid spending extra money for little return, you need to craft an effective strategy.
A New Mankato Digital Marketing Agency
We take pride in our deep industry knowledge and experience in providing today’s leading digital and creative solutions. We provide our clients with industrial, technical, and creative experience that continuously delivers the outstanding results they’ve come to expect.
Proven Digital Marketing Experts
In order to receive a thorough understanding of your product, service, customers, company needs, and business goals, we learn about your company and get to know your team members. Our team of experienced experts can assess the direct impact of your digital marketing practices and even investigate what your competitors are doing well. We can then identify KPIs to further measure and evaluate your online strategy for success. We also provide effective solutions based on realistic constraints of your time, budget, and internal resources.
A Leader In Digital Marketing
TypeTrail Media is a full service digital marketing agency. We create insight into your company by profiling user personas, tracking customer behaviors, and observing how customers interact with your brand. This research enables us to better understand which brand touch-points are significant to your customers and how we can help influence them throughout their customer journey. We have also been recognized by DesignRush as one of the best digital marketing firms around the world.
The mobile marketing edge stems from stronger user experiences that extend beyond the standard banner ad, which can be easily overlooked on a mobile screen, which gives greater possibility to reach the targeted audience anytime, anywhere. The number of smartphone users is continuously growing and it far outnumbers PC users, which is why the possibility of reaching the audience of this channel should not be ignored.
Mobile Friendly Web Layouts & Landing Pages
Mobile marketing offers a wide range of opportunities for interacting with users on a more personal level. Today, we can address a much more specific audience according not just to age, gender and location, but also to interests and mobile browsing data, as well as other factors that give the possibility to reach a specific target segment, within a specific audience profile.
Social Media Marketing Starts With a Mobile Website
Experts in developing websites, our implementation services are tailored to meet your individual needs. As a leading mobile marketing professional team, we can manage your entire mobile campaign from strategy outline, audience profiling, campaign design and development, right through to delivery and reporting.
Responsive Website and Progressive Web App Design
We provide a custom analysis of your mobile marketing strategy. Don’t miss out on a huge business opportunity – go mobile!
We use a cross-channel approach that integrates various mobile channels including SMS mobile marketing campaigns.
We know the potential for mobile marketing for business success that's why our mobile campaigns are based on accurate targeting.
Mobile First Design
We ensure a great browsing experience for all users with focused efforts on mobile and desktop.
Moz WhiteBoard Friday. Blog Post Ideas: Maximize Your Reach With The Right Topics by…
Tell Us About Your Project
View our portfolio. Let us help you get your business online and grow it with passion
Schedule Your Consultation
Book a Digital Deep Dive consultation. These fully-immersive sessions are part master class part workshop. This nothing-held-back one-hour consultation will guide you through the online strategies and tactics to achieve the strategic mission you've set out for your business.
"We used Anders at TypeTrail Media to build our web site and have been very satisfied. The design of the site is fantastic and his ability to work with us to make sure the site is exactly what we want is a unique quality. We have now moved on to the marketing side of the equation and we have been impressed by the results. We will continue to work with Anders and look forward to seeing even more results."
COO - Kiecker Law Office
"Anders goes above and beyond to present a professional product. His skills in web design gave me the site I needed. And gave me some great insights on advertising. 10/10 would recommend for design and marketing."