Digital Marketing

Mankato, MN, USA

We’ve developed an approach to shaping digital strategies for our clients that results in cost-effective solutions that deliver a measurable Return On Investment (ROI).

Mankato Marketing

Work together with our full-service Mankato, MN Marketing Agency. We offer invaluable options for those looking for solutions for their business. We also can provide helpful support for in-house teams with training and development assistance as well as remove some ad-hoc duties.

The Customer Journey

On the customer journey a potential buyer becomes aware of and interested in your products or services, they'll often consider and evaluate competing products and services before they decide on making a purchase. The customer's interaction with your brand in these critical moments of the buyer journey effects the customers decision and perception of your brain. We as marketers strive to delight people who interact with the hero's brand.

What's a Marketing Funnel?

Let's start by reverse-engineering a marketing funnel, starting with the bottom line; how much money do you need to make this year? Let's say $50,000. Next ask yourself based on your business model what is an achievable average conversion value, a fancy marketing term for the profit-per-sale for your business. If your average conversion value is $1 you know you'll need 50,000 conversions to reach your goal, if your average conversion value is $50,000 you'll only need one conversion, and in-between lies a distributed curve of all the possible pairs of conversions and average conversion values that you can use to set your goals. Kevin Kelly explains the order of magnitude concept in his blog post 1,000 true fans.

So if our average conversion value is $50 we need 1,000 conversions to reach our goal. So how do we get these 1,000 conversions? Did you answer, "start directly connecting with people and persuading them to purchase your products or services?" Ding! That's correct! Let's say you didn't make a sale to the first 1,000 people you meet. You still have two options to meet your goal, you can earn more from the people you did interact with, or you can interact with more people; and that's why website's that win optimize for conversions, average conversion value, and conversion rate (leads/conversions).

Omni-Channel Marketing

There is a distributed web of influence all around us. Marketing is an economic aspect of the customer journey we travel from one node to another throughout the day: websites, email, social media, mobile apps, search engines, voice technology, advertising, print publications, video, audio, print, and many more. Omni-channel or Integrated Marketing is a holistic approach to how customers interact with your brand; managing customer interaction across many touch points to create a seamless and unified experience including message, voice, and brand for your customers. 

Remarketing and Advertising Technology

The customer journey doesn't begin or end at the first purchase. That first website visit or sale can be one of many touch points the customer makes with your brand. Remarketing is a form of advertising technology where customers are shown marketing or advertising repeatedly over time based on their previous interactions with your brand. Remarketing in the simplest sense is marketing to the same audience more than once. Remarketing is very effective for targeting audiences based on behaviors that indicate the audience is interested in your brand and receptive to your marketing. Sophisticated remarketing ad technology allows you to segment and market to engaged customers anonymously but also in very specifically targeted ways such as by affinity, demographics, and consumer behavior.

Digital Marketing Strategy

Digital Marketing aims to define a tight, digital strategy that focuses on driving your key commercial goals. Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff, and communicating better with your customers are only a few of benefits of having the support of digital marketing experts on a subscription retainer. In order to avoid spending extra money for little return, you need to craft an effective strategy.

A New Modern Digital Marketing Agency

We take pride in our deep industry knowledge and experience in providing today’s leading digital and creative solutions. We provide our clients with industrial, technical, and creative experience that continuously delivers the outstanding results they’ve come to expect.

Effective Digital Consultancy Strategy

Experienced Digital Marketing Experts

In order to receive a thorough understanding of your product, service, customers, company needs, and business goals, we learn about your company and get to know your team members. Our experts can assess the direct impact of your digital marketing practices and even investigate what your competitors are doing well. Our team can then identify KPIs to further measure and evaluate your online strategy for success. We also provide effective solutions based on realistic constraints of your time, budget, and internal resources.

A Leader In Digital Marketing

TypeTrail Media is a full service Mankato Marketing Agency. We create insight into your company by profiling user personas, tracking customer behaviors, and observing how customers interact with your brand. This research enables us to better understand which brand touch-points are significant to your customers and how we can help influence them throughout their customer journey. We have also been recognized by DesignRush as one of the Best Digital Marketing Firms Around The World.

Effective Digital Consultancy Strategy

Our case studies

See all projects

Tell Us About Your Project

View our portfolio. Let us help you get your business online and grow it with passion

Schedule Your Consultation

Book a Digital Deep Dive consultation. These fully-immersive sessions are part master class part workshop. This nothing-held-back one-hour consultation will guide you through the online strategies and tactics to achieve the strategic mission you've set out for your business.

Contact Us

Digital Marketing Strategy

Digital Marketing aims to define a tight, digital strategy that focuses on driving your key commercial goals. Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff, and communicating better with your customers are only a few of benefits of having the support of digital marketing experts on a subscription retainer. In order to avoid spending extra money for little return, you need to craft an effective strategy.

A New Modern Digital Marketing Agency

We take pride in our deep industry knowledge and experience in providing today’s leading digital and creative solutions. We provide our clients with industrial, technical, and creative experience that continuously delivers the outstanding results they’ve come to expect.

Effective Digital Consultancy Strategy

Experienced Digital Marketing Experts

In order to receive a thorough understanding of your product, service, customers, company needs, and business goals, we learn about your company and get to know your team members. Our experts can assess the direct impact of your digital marketing practices and even investigate what your competitors are doing well. Our team can then identify KPIs to further measure and evaluate your online strategy for success. We also provide effective solutions based on realistic constraints of your time, budget, and internal resources.

A Leader In Digital Marketing

TypeTrail Media is a full service Digital Marketing Agency. We create insight into your company by profiling user personas, tracking customer behaviors, and observing how customers interact with your brand. This research enables us to better understand which brand touch-points are significant to your customers and how we can help influence them throughout their customer journey. We have also been recognized by DesignRush as one of the Best Digital Marketing Firms Around The World.

Effective Digital Consultancy Strategy

Our case studies

See all projects

Tell Us About Your Project

View our portfolio. Let us help you get your business online and grow it with passion

Schedule Your Consultation

Book a Digital Deep Dive consultation. These fully-immersive sessions are part master class part workshop. This nothing-held-back one-hour consultation will guide you through the online strategies and tactics to achieve the strategic mission you've set out for your business.

Contact Us