We’ve developed an approach to shaping digital strategies for our clients that results in cost-effective solutions that deliver a measurable Return On Investment (ROI).
Work together with our full-service Mankato, MN Digital Agency. We offer invaluable options for those looking for solutions for their business. We also can provide helpful support for in-house teams with training and development assistance as well as remove some ad-hoc duties.
The Customer Journey
Marketing funnels are closely tied with the customer journey. There is probably no one alive that has purchased every product they've ever become aware of. In our marketing-inundated world, that would be an expensive proposition. This is why conversion rates are seldom if ever 100%. People drop out of the funnel and new leads replace them at the top. On the customer journey a person becomes aware of and interested in products, they consider and evaluate them before deciding if they want to make a purchase. The way they interact with your brand in these moments is critical in determining how many leads turn into customers. So this is marketing à la Seth Godin, marketers like us do things like this, we delight people who interact with us on their customer journey, and that's why website's that win optimize for conversion rate.
What's a Marketing Funnel?
Let's start by reverse-engineering a marketing funnel, starting with the bottom line; how much money do you need to make this year? Let's say $50,000, it's an arbitrary example, but a satisfactory salary. Next ask yourself based on your business model what is an achievable average conversion value, a fancy marketing term for the profit-per-sale for your business. If your average conversion value is $1 you know you'll need 50,000 conversions to reach your goal, if your average conversion value is $50,000 you know you'll only need one conversion, and in-between lies a distributed curve of all the possible pairs of conversions and average conversion values that you can use to set your goals. Kevin Kelly explains the order of magnitude concept in his blog post 1,000 true fans.
So let's use the 1,000 true fans example, our average conversion value is $50 and we need 1,000 conversions per year to reach our goal. Ok, so how do we acquire these 1,000 conversions? Did you answer, "try to start directly connecting with people and persuading them to become patrons?" Ding! That's correct! You might actually earn a profit from every person you interact with – in that case, congratulations! You had a 100% conversion rate, an admirable achievement. Let's say you didn't earn a profit from every person you interacted with, you still have two options to meet your goal, you can earn more from the people you did interact with, or you can interact with more people. In marketing, new people in the funnel are called prospects or leads, and they can arrive at your business or encounter your product in different stages of the funnel and different stages of their customer journey.
There is a distributed web of influence all around us. Marketing can be viewed as a socio-economic aspect of our journey as we travel from one node to another throughout the day: websites, email, social media, mobile apps, search engines, voice technology, advertising, print publications, video, audio, print, and many more. Omni-channel or Integrated Marketing is a holistic approach to how customers interact with your brand; managing customer interaction across many touch points to create a seamless and unified experience including message, voice, and brand for your customers.
Remarketing and Advertising Technology
The customer journey doesn't have to begin or end at the first purchase. That first website visit or sale can be one of many conversions the customer makes with your brand. Remarketing is a form of advertising technology where customers are shown marketing or advertising repeatedly over time based on their previous interactions with your brand. Remarketing in the simplest sense is marketing to the same audience more than once. Where remarketing becomes very effective is in targeting audiences based on behaviors that indicate the audience is interested in your brand and receptive to your marketing. Sophisticated advertising technology allows you to segment and market to engaged customers in anonymously but also in very specifically targeted ways such as by affinity, demographics, and consumer behavior.
Digital Marketing Strategy
Digital Marketing aims to define a tight, digital strategy that focuses on driving your key commercial goals. Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff, and communicating better with your customers are only a few of benefits of having the support of digital marketing experts as on-demand as a subscription service. In order to avoid spending extra money for little return, you need to craft an effective strategy.
A New Modern Digital Marketing Agency
We take pride in our deep industry knowledge and experience in providing today’s leading digital and creative solutions. We provide our clients with industrial, technical, and creative experience that continuously delivers the outstanding results they’ve come to expect.
In order to receive a thorough understanding of your product, service, customers, company needs, and business goals, we learn about your company and get to know your team members. Our experts can assess the direct impact of your digital marketing practices and even investigate what your competitors are doing well. Our team can then identify KPIs to further measure and evaluate your online strategy for success. We also provide effective solutions based on realistic constraints of your time, budget, and internal resources.
A Leader In Digital Marketing
TypeTrail Media is a full service Digital Marketing Agency. We create insight into your company by profiling user personas, tracking customer behaviors, and observing how customers interact with your brand. This research enables us to better understand which brand touch-points are significant to your customers and how we can help influence them throughout their customer journey. We have also been recognized by DesignRush as one of the Best Digital Marketing Firms Around The World.
Moz WhiteBoard Friday. Blog Post Ideas: Maximize Your Reach With The Right Topics by…
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"We used Anders at TypeTrail Media to build our web site and have been very satisfied. The design of the site is fantastic and his ability to work with us to make sure the site is exactly what we want is a unique quality. We have now moved on to the marketing side of the equation and we have been impressed by the results. We will continue to work with Anders and look forward to seeing even more results."
COO - Kiecker Law Office
"Anders goes above and beyond to present a professional product. His skills in web design gave me the site I needed. And gave me some great insights on advertising. 10/10 would recommend for design and marketing."